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Courses Archive - Page 3 of 4 - Leaders of Smart Learning

Leaders of Smart Learning

Archives: Courses

  • Skills of Voice Placement & Elocution

    Skills of Voice Placement & Elocution

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • ”Make your voice heard” The news might be interesting, but it will not captivate the receiver (viewers or listeners) unless presented in a suitable way. Therefore, this course gives the radio and TV program presenters and indeed all media professionals the necessary tools to develop their voice skills in addition to providing them with the knowledge and the technical skills they need to be aware of their voice and to control and train it in order to make it appealing to the receivers.

    Objectives

    • At the end of the course, participants should:
    • Be fully aware of the importance of the voice
    • Understand the basics of the voice and its concentration mechanisms
    • Improve the performance abilities of the voice and how to control it
    • Be able to attract the attention of the receiver

    Level Expectations

    • The importance of the voice
    • The concept and criteria of a nice voice
    • Explaining the voice characteristics and its effect on the receiver
    • The voice and the self-confidence
    • Control and command
    • Breathing form the diaphragm
    • Relaxation, concentration and control of fear and emotions
    • The face and tongue muscles
    • Voice expression
    • The voice tone, presence and speed
    • The tone and the voice
    • Rhythm and dynamics
    • Using the body language for more freedom
    • Presentation and diction
    • Diction, cutting the text and highlighting the intonation and stress in the sentences
    • Addressing the audience
    • Radio presentation
    • The artistic dubbing
  • Data Journalism

    Data Journalism

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • When we have a huge amount of figures and statistics in addition to a huge amount of information, there is an urgent need of an efficient system that can combine them in an organized, simple and professional way in order to clearly and efficiently present them to the readers or the viewers. This is the so-called “data journalism” in terms of media. This training course is designed for journalists working in printed press or in TV channels to provide them with the skills of gathering information and present it visually in an efficient way.

    Objectives

    • At the end of the course, participants should:
    • Learn how to gather, sort out and use a data base
    • Learn how to visually present information in an inspiring and interactive way.

    Level Expectations

    • Introduction to data journalism:
    • Exploring the data journalism: access to the information and editorial advantages
    • Panorama of success stories worldwide
    • Proposing new and funny cognitive content to the public
    • Monitoring a “data journalism” project: why? How? And with whom? (technicians, graphic designers)
    • Precisely identifying the searched information and data base
    • Tools and mechanism of information formulation
    • Modus operandi of data bases: criteria, formats, tables, scopes, filtration, sorting, data feeding.
    • How to use spreadsheets (Open Office, Excel) for data sorting and feeding
    • Basics of Statistics: samples, population, estimates, average, standard deviation, scope
    • Mistakes that should be avoided when reading or presenting statistics
    • Data filming: choosing the right format of the tables according to the gathered data (statistics scalar, circular tables, points cloud…)
    • Data filming techniques:
    • Localization and using maps
    • Data filming tools (Google Fusion Tables, Tableau Public, …)
    • Creating a joint data base: how to do it, advantages and limitations, how to involve users?
  • Sound Design and Engineering

    Sound Design and Engineering

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Perfumes, colors and shapes trigger in us specific feelings and emotions. In the same way, sounds and lyrics, set together in a creative design to make a certain film dramatic and exciting, trigger in us specific feelings. This course is designed to provide participants with the fundamentals of sound design and engineering, as well as the theoretical background of the microphone technology. Participants will also be exposed to the studio sound signal flow as well as the sound identification and localization in different places and working stations. The trainees will also be introduced to the to sound mixing using the mixing console.

    Objectives

    • At the end of the course, participants should:
    • Understand the flow of the sound signal in the studio and in the broadcast
    • Be able to resolve the daily technical problems when they occur
    • Understand the basic rules of sound mixing and editing and be able to work in the sound studio
    • Learn the different techniques of sound recording

    Level Expectations

    • Introduction to the theory and technology of sound
    • Fundamentals of sound, identification of sounds in the location, the recording techniques
    • Definition of sound and its types
    • Fundamentals of sound identification and localization and how to perceive that
    • The different sound elements in the film
    • The different recording techniques
    • Fundamentals of microphone technology
    • Introduction to digital and analogue sound technologies
    • D/A and A/D dialogue
    • Cables and conductors
    • Analogue and digital switches
    • The external equipment
    • Working in a digital sound unit
    • Introduction to AVID PRO TOOLS software, the tools and functions
    • How to arrange sound files in Avid Pro tools
    • Building and management of sittings
    • Editing and mixing fundamentals using DAWS
    • Working with PlugIns
    • Basics of Automatic operating
    • Basics of automatic communication
    • Basics of mastering
    • Using the mixing consoles
    • Practicing on mixing consoles
    • Basics of routing
    • Digital and analogue systems
    • Introduction to the studio technology
    • Basics of sound measurement
    • Audio formats and metadata
    • TV broadcast technology
    • Sound flow in the studio
  • Video Production For Digital Platforms

    Video Production For Digital Platforms

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • There’s a difference between uploading content to social media and telling a story. Journalism is increasingly exploring new forms of visual storytelling in digital platforms. News video for social platforms is one of these. If produced successfully, it can unfold stories in less time and simultaneously engage and open a conversation with the audience. As journalists, how do we tell stories through social video? How do we create compelling pieces that successfully inform and reach our audiences? This training course is focused on highlighting best practices for producers. It begins with teaching the fundamentals on content strategy -the cornerstone that every organization, no matter its size, should have – gives a framework and practical training on how to produce real-time news videos for Facebook and an overview of the type of content that YouTube values, and provides a general approach to content performance measurement.

    Objectives

    • To learn the fundamentals of content strategy, including performance indicators
    • To understand the role and skills of a producer for social media
    • To learn how to produce news videos for Facebook and understand the differences with YouTube.

    Level Expectations

    • Developing a content strategy
    • Defining and measuring success
    • Determining a target audience
    • Platform-thinking approach
    • Producing news videos for Facebook
    • Platform Overview
    • Key elements of a news video for Facebook
    • Roles
    • Software, resources and tools
    • Workflows: From identifying stories to exporting, distributing and managing engagement with the audience.
    • Highlights on YouTube
    • Platform overview
    • Content categories
    • Setting-up a content vertical
    • Content strategy tips
    • Content performance
    • Basics on data and analytics
    • Aligning indicators and definition of success
  • Infographics

    Infographics

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Effectively communicating your message to your readers is an important skill that every journalist should have. With the growth of mobile and digital media comes the opportunity to communicate your story visually. This course is designed to help digital journalists identify, brainstorm and communicate their ideas using visuals. Participants will learn the necessary skills that go into conceptualizing, designing and the delivery of infographics. The field of infographics involves combining information and graphic design. As such, the focus of this course will be in helping journalists gather, process and visualize information in a way that quickly helps readers better understand the stories that they consume.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the rules of functional design
    • Understand the phases involved in gathering, processing and delivering information
    • Better communicate with designers and developers
    • Learn how to present their infographics to clarify their stories
    • Learn how to think creatively about delivering their stories

    Level Expectations

    • Introduction:
    • What are infographics?
    • What are not infographics
    • History of infographics
    • Role of visual storytelling
    • Who is involved?
    • Editorial workflows and teams
    • Role of the producer
    • Role of the designer
    • Role of the developer
    • Role of the editor
    • Interactive storytelling
    • Defining the story
    • Forming the narrative
    • Role of distribution on your story
    • How does it work?
    • Getting data
    • Cleaning and analyzing data
    • Delivering data
    • Types of infographics and visual stories
    • Static graphics
    • Zooming graphics
    • Clickable graphics
    • Animated graphics
    • Video graphics
    • Interactive graphics
    • Infographic workflows
    • Checklist before starting your story
    • Checklist while designing
    • Checklist before publishing
    • Working on infographics without a designer
    • Infogram
    • Timelines
    • Maps
    • Sliders
    • Animations
    • Trends in visual storytelling
    • Interactive data visualizations
    • Animated video explainers
    • 360 degree and VR storytelling
  • Media Content Strategic Planning

    Media Content Strategic Planning

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • The media content is the main product of the media industry and is the very mean by which the goals and the strategic objectives of the media corporation towards its audience are achieved. In other words, it is the element for which media organizations are allocating their budgets. Therefore, strategic planning of media content can help the media organization to set out in details the content which can achieve its goals and objectives according to systematic basics, phases and determinants that should leave no room for anarchy, improvisation or personal mood.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the production basics and phases of media content planning
    • Identify the concept of the media organization identity and how to set plans
    • Gain the skills of media content strategic planning
    • Gain the planning skills for campaigns and special coverage
    • Gain the planning skills for various forms of production units
    • Gain regular strategic planning skills of program series
    • Gain methodology skills of the media content
    • Gain the skills of preparing the broadcast general schedule

    Level Expectations

    • Basic introduction on media and planning
    • Types of media organizations
    • Media communications
    • Media missions
    • Types of media content
    • Principles of media work
    • Concept of planning and its connections with management
    • Types and levels of planning
    • Smart planning requirements
    • Planning team, planning environment and planning management
    • Reasons for planning
    • Effects of absence of planning
    • Projects’ planning and management phases
    • Concept of media content strategic planning
    • Concept of media content strategic planning
    • Importance of the media content strategic planning
    • Effects of absence of media content strategic planning
    • Basics of media content planning
    • Definition of the media organization
    • The message
    • The vision
    • Media main objectives
    • Sub-objectives
    • Institutional values
    • Identity
    • Production basics of media content planning
    • Missions
    • Audience
    • Subject scope
    • Geographic scope
    • Artistic templates
    • Production unit
    • Production location
    • Type of broadcast
    • Time per unit
    • Phases of media content strategic planning
    • Defining the production basics
    • Distributing the weekly broadcast sessions on the production basics
    • Distributing mission sessions to production units
    • Preparing the general scope of broadcast
    • Planning of the production units
    • Planning of episodes
    • Preparing the weekly broadcast schedule
    • Preparing the program planning card
    • Preparing the periodic plans
    • Preparing the contingency plans
    • Episodes planning
    • Periodic plans for production units (programs, news, etc.)
    • Planning for the media organization identity
  • Lighting Art

    Lighting Art

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • “Filming is the art of drawing with light” This quote highlights the importance of light in filming. Light is not only limited to enlightening objects, it also involves the aesthetic and visual composition . With all that a visual piece of art full of dramatic and expressive power is created. However, to do so, one must learn several artistic tools in addition to the technical knowledge of equipment such us types of lights and their characteristics and effects be that inside a studio or outside it. This course is designed to deal with the fundamental rules and concepts of internal and external lighting.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the concept and methods of internal and external lighting
    • Lighting the location having a single camera or several ones
    • Respecting the filming restrictions without neglecting the lighting
    • Perceiving the dramatic, aesthetic and psychological dimensions of lighting

    Level Expectations

    • Lighting properties
    • Artificial and natural light sources and the difference between them
    • Types of lighting and their equipment
    • Basic types of filters and how to control the color temperature
    • Reflectors and monitoring the light sources
    • Using lighting as a source of information
    • The space: ( description of shedding light on the space)
    • The time properties (timing, seasons, weather)
    • The atmosphere (color temperature and the concept of hot and cold)
    • Aesthetics: lighting and the artistic composition of the picture
    • The dramatic and artistic effects of lighting
    • Building the lighting:
    • Direct and indirect lighting
    • Availing of the location’s properties whilst filming
    • Silhouette
    • Determining the shooting locations and creating lighting balance
    • The concepts of key light, diffuse and backlight
    • The relationship between lighting, decoration and background
    • The internal and external lighting
    • Security precautions
  • Media Skills for Public Relations

    Media Skills for Public Relations

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • The media skill in Public Relations means the ability to deliver positive values and stereotype of the organizations to the audiences through an active communication network that draws upon a strategic communication plan. This course will help participants understand strategies and mechanisms for creating a positive stereotype of an organisation and ability to formulate various journalistic formats, in addition to the ability to interact and access different types of media to achieve your organization’s strategies and goals.

    Objectives

    • At the end of this session, course participants should be able to:
    • Deepen understanding of media skills in public relations.
    • Gain skills of pitching your stories effectively as PRO and produce information and promotional materials.
    • Understand strategies and mechanisms for creating a positive stereotype of an organisation.
    • Gain the professional skills needed for a successful media accessibility and employ such skills to engage the media proactively using creative PR platforms and techniques.
    • Planning and implementing media campaigns and responding to whatever published by the media on the organisation.
    • Understand the principles and skills of media event management.

    Level Expectations

    • – Inter-relations between the Public Relations staff and journalists in different media.
    • PRO qualifications, role and skills.
    • Media skills in public relations and measures to employ the knowledge
    • Methods and tools for creating a positive stereotype of an organisation and possible influencing factors.
    • Public Relations writing principles.
    • Producing information materials and responding to whatever published by the media on the organisation.
    • Producing media messages
    • Media Event Management (preparing and holding press conferences, organizing field visits for delegations, and receptions programs(.
    • Designing and implementing media campaigns.
    • Media profession efficiency standards
    • Preparation of media archive in media organizations.
    • Public Relations practitioners Code of Ethics.
    • Quality standards and procedures to achieve.
    • Recurrent problems and best measures you can take to overcome.
  • Train Consultants

    Train Consultants

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Do you aspire to become a consultant and be able to analyze projects, develop plans and rationalize their process? • Do you want to master the different tools that will enable you to understand the institutions’ issues and pinpoint their strengths and weaknesses? • Do you like to develop the basic skills required to suggest the most suitable solutions for projects and then put them into practice? • Are you seeking to acquire the ability to develop strategic business plans for projects and examine their feasibility to ensure their success and convince financiers to invest in them? • Are you curious to know the most important international companies in the field of consulting and access their methodologies, samples and advisory tools? • Would you like to refine your expertise in building consultancy offers, selecting appropriate consulting teams and setting the required budgets? This course offers novice experts and trainers the keys to success and excellence in the world of consulting, develop their skills and provide them with tools that enable them to analyze the strategic planning of projects as well as their target audiences.

    Objectives

    • At the end of this session, course participants should be able to:
    • Achieve a comprehensive understanding of the nature and types of consultancy work.
    • Grasp the basic areas of consulting and detailed knowledge of the stages and steps.
    • Identify the most important aspects and ethics that characterize the counselor.
    • Develop diagnostic skills for projects and tools.
    • Understand the ways and means of analyzing the external environment surrounding the project
    • Identify strategic planning models and suitability for different projects.
    • Identify and implement strategic communication plans.
    • Practice writing a “Business plan” or work plan for different projects
    • Be aware of modern administrative tools and means to improve the efficiency of performance in institutions.

    Level Expectations

    • Introduction:
    • The concept and nature of consultancy work.
    • Different types of consultations, and their fields.
    • The most prominent features, qualifications and skills of the consultant.
    • What clients are most interested in.
    • The difference between the internal consultant and the external consultant.
    • Preparing the consultative process:
    • Identifying the customers’ needs.
    • Data collection, research & investigation and preliminary analysis.
    • Setting initial terms of reference.
    • Communicating with Key Stakeholders.
    • Initial presentation and scope of work agreement.
    • Preparing the technical and financial presentation
    • Basic contents of the presentation.
    • Determining of the methodology and gains of the work.
    • Selection of the core experts’ team.
    • Development of the work program and timetable
    • Determining the consultation cost (according to different pricing methods and methodologies).
    • The Consultant’s key roles:
    • Design, distribute, obtain and analyze the questionnaires.
    • Communicating and meetings with the customers and teams at different management levels.
    • Strategic analysis of projects and units (PESTL analysis, Porter forces, TOWS matrix, etc.).
    • Ways and means to conduct multi-level diagnosis of the institutions and prospect projects (7S, GE Matrix, Growth and Share Matrix, Ansoff Matrix, etc.).
    • Developing business plans.
    • Post-implementation:
    • Managing change and developing transformation plans.
    • Writing the final report and official delivery.
    • Post-sale services.
    • Evaluating the consultancy to accumulate experience.
    • Maximizing return on consultancy investment.
    • Course Methodology:
    • An interactive theoretical material to explain the key principles of the target.
    • Practical training in terms of the application of theoretical materials
    • Case study and analysis to consolidate the concepts and the master the required tools.
    • A personal project for each participant to evaluate his/her grasp
  • Crisis Media Management

    Crisis Media Management

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • “Media is the spearhead in dealing with crisis response” According to reality, organizations and states cannot escape crisis. So what is required from the media body generally represented by the Public Relations department during crisis? Shall they isolate or hide their entities form the media? Shall they change the truth; involve ourselves in self-deception and not recognizing the facts? Or shall they hide behind weak and unnecessary justifications. Modern organizations are nowadays building their strategies on anticipating crisis before they occur and preparing virtual plan to cope with it rather than waiting for surprises. This training course is dealing with all these aspects through the latest methods of media crisis management.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the importance of Public Relations in crisis management
    • Understand the crisis causes and types and precisely define them
    • Be able to anticipate the crisis before it occurs and prepare essential plans

    Level Expectations

    • Introduction and basic concepts
    • The role of the Public Relations and Communication Department in crisis management
    • Crisis: causes and types
    • Basic methods to be observed when designing a Crisis Management Media Plan
    • Phases of Crisis Management
    • Planning for a crisis before it occurs
    • The crisis management team
    • Planning for crisis communication
    • Strategies of media management of crisis
    • How to deal with the media during crisis
    • Management of crisis press conferences
    • Using social media and new media in crisis communications
    • After the crisis
    • Assessing the strategy of media crisis management
    • Description and lessons learned from the output
  • Sub-Editing

    Sub-Editing

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • “All glass industry workers use sand, fire and glassblowing…but they don’t produce the same glasses” (Ahmad Zainuddin) The above quote reflects the sense of creativity in media editing, in the sense that the press release is not just an ordinary descriptive essay of an important event; it is rather an industry that needs continuous training, professionalism and creativity in news gathering, processing and dissemination, in an era of rapid advances in communication technology and telecommunications involving analytical thinking and a strong sense of ethics. Therefore, Journalism is a craft that is not different in its essence from any other crafts such as metalwork, carpentry …etc. However, the difference between a blacksmith/carpenter and other counterparts is the levels of creativity skills and type of tools used.

    Objectives

    • At the end of this session, course participants should be able to:
    • Gain all forms of media editing skills
    • Understand the basic techniques of good editing
    • Gain the ability of careful investigation and organization in media editing

    Level Expectations

    • Introduction to editorial:
    • Introducing the main types of journalism
    • Characteristics of the journalistic text and its quality elements
    • The differences between writing for radio, print media and TV
    • Types of media editing:
    • News formulation: simple news, the news coverage, composite news
    • Field media editing: investigation, reportage, profile
    • Editing of personal stories, interviews, opinion essay
    • Writing for the web.
    • Editing and linguistic skills
    • Rewriting/reviewing media text
    • Writing good headlines, intro, comments, summaries and headnotes
    • How to choose the best quote from an article
    • Proofreading and discovering own mistakes
    • Rhetoric and personal style
  • Promote Your Skills Through Media

    Promote Your Skills Through Media

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Communication with a variety of concerned parties including customers, employees, suppliers and competitors. This course is designed to provide participants with the principles of promoting themselves through social/digital media and the ability to market their skills and experience on various social media platforms. This course provides a simple guide to master professional self-promoting and go ahead to attract followers and create a strong digital reputation about your skills and experience, in addition to building a communication strategy and a promoting/marketing plan for oneself. Thus, participants will have experience in hands-on training on various forms of social media technology. They should also participate in classroom presentations, readings and studies discussions … etc, which would shed light on the strategies and applications of these new effective platforms.

    Objectives

    • At the end of the course, participants shall be able to know and understand:
    • The importance of self-promotion.
    • Identify the principles of your character’s self-promotion.
    • Websites and tools to promote/market yourself.
    • Appropriate social media sites to promote/market oneself.
    • Principles of self-promotion online.
    • How to measure self-promotion online?
    • How to deal with people having different ideas than yours?
    • How to know your influence on social media?
    • How to increase your followers on social media?
    • How to build a 30-day plan for online self-promotion?

    Level Expectations

    • This course offers an interactive training content which contains lectures, group discussions, exercises, self-assessment questionnaires, case studies, activities and learning based on videos. The program is designed to provide a comprehensive guide to the basic skills necessary for self-promoting
    • Facts about the Course:
    • Each unit is followed by a session to ask questions and share answers.
    • A questionnaire and a survey will be provided at the end of each unit.
    • All units include role-playing, discussions, collaborative activities, case studies and examinations
  • Dubbing & Voice Over

    Dubbing & Voice Over

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • The art of Dubbing requires dedicated sensitive awareness, performance skills and rhythm because it is concerned with verbal performance that replaces the voices of film characters with identical acting performance, taking into account the synchronized lip’s movement, while the Voice Over is a vocal element inserted in moving pictures despite the fact that it is not part of the picture components. Sometimes Voice Over becomes essential and could add new aesthetic dimension to the picture or minimize its significance. The Art of Dubbing and Voice Over is even more important when it comes to how message is received, and is now among the arts that requires distinctive skills and training.

    Objectives

    • At the end of the course, all participants should be able to:
    • Understand the right methods of breathing during vocal performance.
    • Use diverse voice tones consistent with cartoon pictures, film character or documentary film.
    • Handle Dubbing or Voice Over with high efficiency.

    Level Expectations

    • General Techniques
    • Familiarizing the participants with different equipment in the audio studio and recording programs and techniques.
    • How to use the microphone and ensure fault-free and clean recording.
    • Art of Dubbing
    • Introduction to Acting (actor’s tools)
    • Voice: importance, tone, rules of precise delivery, correct pronunciation of alphabets, pauses, soundbite, and avoiding monotony.
    • Simplified description of Arabic language grammar and how to adhere to its rules.
    • Theoretical introduction to “Art of Dubbing”.
    • Stages of Dubbing process: translation, preparation, verbal performance (acting).
    • Applied methods in Dubbing by analysing selected related films.
    • Voice Over
    • Overview on types of documentary.
    • Voice Over (importance – methods)
  • Illustrator

    Illustrator

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Adobe Illustrator CC is an essential design tool for anyone who needs to express ideas visually in print, on the web, and in any other medium. In this three-day course, you will get a thorough overview of the interface, tools, and features of Illustrator CC. You will learn, step-by-step, the key techniques, as well as tips and tricks, for working in Illustrator CC. In this combination of instructor-led demonstration and hands-on practice led by Adobe certified instructors, you will learn the basics of working with Illustrator CC so that you can incorporate visual effects into your workflow

    Objectives

    • By the end of the course, trainees should:
    • You will use Adobe Illustrator to create illustrations such as logos and advertisements that include type and graphics.

    Level Expectations

    • Getting to Know the Work Area
    • Working with Artboards
    • Drawing Basic Shapes
    • Working with Layers
    • Selecting and Aligning
    • Transforming Objects
    • Creating an Illustration with the Drawing Tools
    • Using Colour and Patterns
    • Organizing Your Artwork with Layers
    • Working with Type
    • Blending Colours and Shapes
    • Creating Logos with Brushes
    • Exploring creativity with effects and graphic styles
    • Working with Perspective Drawing
    • Working with Symbols
    • Applying Appearance Attributes and Graphic Styles
    • Printing and Exporting Artwork
  • Journalistic Article Writing

    Journalistic Article Writing

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • The course is designed to acquire creative writing capabilities and learn how to choose attractive and influential titles. In addition to acquiring the techniques and skills for writing successful articles, exposure to samples of newspaper articles and analyzes them in Journalistic Article Writing Course.

    Objectives

    • By the end of the course, trainees should:
    • Be familiar with press/journalistic article as a significant press pattern
    • Principles of journalistic article writing

    Level Expectations

    • What is journalistic article?
    • What is the difference between the journalistic article, the news and the report?
    • Types of journalistic article
    • Presentation and analysis of journalistic article samples
    • What are the components of journalistic article?
    • Title and its role in journalistic article
    • Journalistic article foreword/introduction
    • Journalistic article conclusion
    • Presentation, review and analysis of articles and determining their various elements
    • Practical exercises on writing journalistic/press article.
  • Field TV Reporter

    Field TV Reporter

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Wherever there is the human-being with his joys and his sorrows and wherever there are important events or raging conflicts, there is the reporter. He is the eye with which we see these events and the ear with which we hear about them. He is that person who defies the odds and does not -very often- care about the dangers he might face, just to tell us the truth. In fact, TV reporting is one of the most physically taxing television jobs, but certainly one of the most exciting and interesting ones. This training course is especially designed to arm those wishing to do this job with the necessary professional tools of journalism, whether written or visual, to enable them to convey the truth from the field to the public with honesty and objectivity.

    Objectives

    • At the end of the course, participants should:
    • Understand the nature of the reporter’s role and his work in the field as well as his tools and responsibilities
    • Learn the foundations and principles of writing a TV report
    • Be able to prepare and produce TV reports from the field

    Level Expectations

    • Introduction to TV work fundamentals
    • Principles and ethics of journalism
    • Characteristics of TV journalism
    • Different TV news formats and packaging
    • Relationship between the reporter and the rest of the team ( photographer, the picture editor (
    • TV news Production
    • TV reporting mechanisms
    • How to make a report from the field
    • How to conduct interviews for television reports ( form and content)
    • Creative and technical skills
    • Basic technical principles of photography and image editing
    • Visual configuration
    • Importance of natural sounds in the TV report
    • Watching and analyzing some press reports
    • Writing for the picture
    • Parallel TV news types
    • Diction skills and piece to Camera
    • The reporter’s live TV message DTL (Down the Line)
    • Walk and Talk
    • First Person Story
    • Emergent problems and how to deal with them
  • Meeting the Press

    Meeting the Press

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • This course of meeting the press aims at transferring the knowledge in an effective way that serves objectives and goals of public or private organizations. This could be through television, radio, newspapers, internet, conferences, or any other means directed at large audiences. This course is designed to help professionals and managers understand the basics of dealing with the media in a real environment and to provide participants with the appropriate skills needed to understand the media tools in general.

    Objectives

    • At the end of the course, participants should:
    • Understand the rules of dealing with the media (TV, radio, interviews, conferences….)
    • Be able to understand the different media tools and perceive the general concept of journalism
    • Learn how to properly prepare interviews and use them for the objective goals

    Level Expectations

    • Reaching the media through personal relationships with journalists and media producers
    • Types of interviews and talk shows currently prevailing in media (information talk, opinion talk, personal features)
    • How to prepare and organize a press conference
    • Interviews: an ordeal or a breakthrough
    • Interview skills
    • The three main building features: clarity, confidence, control
    • The difference between TV, radio and newspaper’s interviews
    • Understanding the information values
    • What creates the story or the event?
    • Who is the audience?
    • Why some stories are outstanding and others are not?
    • What makes your message relevant?
    • Defining your main message in relation to your experience and specialty
    • Conclusion ( make your message condensed and brief)
    • Techniques of interviews
    • How to deal with difficult questions
    • Moving to positive content
    • ABCD formula: acknowledgement, building, control, dangling
    • Dealing with difficult situations
    • Reason, regret, remedy
    • How to express concern without accepting the responsibility
    • Telephone interview: (storytelling and orienting the journalist)
    • Preparing the telephone interview
    • The interview
    • Reviewing and analysing the interview
    • The live studio TV interview (improving the TV presentation techniques)
    • Basics of filmed interviews
    • The dos and don’ts
    • Relaxation exercises
    • How to dress?
    • Face expressions and breathing
    • Preparing the TV interview
    • Interview in the studio
    • Review and analysis of the interview
    • The art of dealing with DTLs
    • Preparing for the interview
    • The interview
    • Reviewing and analyzing the interview
  • Skills of Voice Placement & Elocution

    Skills of Voice Placement & Elocution

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • ”Make your voice heard” The news might be interesting, but it will not captivate the receiver (viewers or listeners) unless presented in a suitable way. Therefore, this course gives the radio and TV program presenters and indeed all media professionals the necessary tools to develop their voice skills in addition to providing them with the knowledge and the technical skills they need to be aware of their voice and to control and train it in order to make it appealing to the receivers.

    Objectives

    • At the end of the course, participants should:
    • Be fully aware of the importance of the voice
    • Understand the basics of the voice and its concentration mechanisms
    • Improve the performance abilities of the voice and how to control it
    • Be able to attract the attention of the receiver

    Level Expectations

    • The importance of the voice
    • The concept and criteria of a nice voice
    • Explaining the voice characteristics and its effect on the receiver
    • The voice and the self-confidence
    • Control and command
    • Breathing form the diaphragm
    • Relaxation, concentration and control of fear and emotions
    • The face and tongue muscles
    • Voice expression
    • The voice tone, presence and speed
    • The tone and the voice
    • Rhythm and dynamics
    • Using the body language for more freedom
    • Presentation and diction
    • Diction, cutting the text and highlighting the intonation and stress in the sentences
    • Addressing the audience
    • Radio presentation
    • The artistic dubbing
  • Stills Photography

    Stills Photography

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • “Photography is the icon of reality” Ronald Mountain Stills Photography is not simply a camera that everyone can buy and it is not simply pushing a button to shoot souvenir pictures. In spite of its apparent simplicity, stills photography is a noble art requiring a lot of technical and aesthetic skills in order to achieve creativity and the capability to shoot the reality with spontaneity and credibility. This training course will expose participants to the basics of stills photography and will help them to deeply understand it to enable them to record the reality around them in a more aesthetic and profitable way.

    Objectives

    • At the end of the course, participants should:
    • Become familiarized to the art of stills photography, understand its fundamentals and know its principal elements and tools.
    • Cultivate the basics of the visual culture in youth in order to create a generation which is able to contribute to the world creativity and arts

    Level Expectations

    • General introduction
    • Definition of the concept of the art of stills photography
    • The philosophic and aesthetic difference between stills and motion pictures
    • The difference between digital cameras and filming cameras and types of cameras
    • The concept of art and reality in stills photography
    • Types of photography
    • Shooting techniques
    • Introducing the stills photography tools
    • Introducing the camera components
    • The tripod
    • Camera settings
    • Types of lenses, differences between them and uses
    • ISO and white balance
    • The concept of nature lighting and artificial lighting and how to use them
    • Aesthetics and creativity in photography
    • The visual composition
    • The elements of image attractiveness
    • Understanding the criteria of picture quality
    • Handling the common mistakes in stills photography
  • TV Presenting

    TV Presenting

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • TV Presentation The fame and stardom of those working in the TV field have often been tempting elements for people who try their chance in the world of TV. Some do that out of curiosity, to discover the details of this exciting work but others do it armed with the conviction that they are fit to become one day successful anchors.

    Objectives

    • By the end of the workshop participants will be able to:
    • Learn about the profession of TV presenter thoroughly by prominent experts in the field.

    Level Expectations

    • Introduction to TV
    • Introduction to TV
    • Introducing the studio and the relationship between the presenter and the editorial and technical teams
    • Qualities of the presenter
    • Charisma, presence and voice
    • Serenity, promptness and concentration
    • Skills of TV presentation
    • Proficiency in conversation/language, good control of the body language and readiness to contingencies
    • Good use of the automatic reader, headset, and relationship with the director