This course of meeting the press aims at transferring the knowledge in an effective way that serves objectives and goals of public or private organizations. This could be through television, radio, newspapers, internet, conferences, or any other means directed at large audiences. This course is designed to help professionals and managers understand the basics of dealing with the media in a real environment and to provide participants with the appropriate skills needed to understand the media tools in general.
Objectives
At the end of the course, participants should:
Understand the rules of dealing with the media (TV, radio, interviews, conferences….)
Be able to understand the different media tools and perceive the general concept of journalism
Learn how to properly prepare interviews and use them for the objective goals
Level Expectations
Reaching the media through personal relationships with journalists and media producers
Types of interviews and talk shows currently prevailing in media (information talk, opinion talk, personal features)
How to prepare and organize a press conference
Interviews: an ordeal or a breakthrough
Interview skills
The three main building features: clarity, confidence, control
The difference between TV, radio and newspaper’s interviews
Understanding the information values
What creates the story or the event?
Who is the audience?
Why some stories are outstanding and others are not?
What makes your message relevant?
Defining your main message in relation to your experience and specialty
Conclusion ( make your message condensed and brief)
