The media content is the main product of the media industry and is the very mean by which the goals and the strategic objectives of the media corporation towards its audience are achieved. In other words, it is the element for which media organizations are allocating their budgets. Therefore, strategic planning of media content can help the media organization to set out in details the content which can achieve its goals and objectives according to systematic basics, phases and determinants that should leave no room for anarchy, improvisation or personal mood.
Objectives
At the end of this session, course participants should be able to:
Understand the production basics and phases of media content planning
Identify the concept of the media organization identity and how to set plans
Gain the skills of media content strategic planning
Gain the planning skills for campaigns and special coverage
Gain the planning skills for various forms of production units
Gain regular strategic planning skills of program series
Gain methodology skills of the media content
Gain the skills of preparing the broadcast general schedule
Level Expectations
Basic introduction on media and planning
Types of media organizations
Media communications
Media missions
Types of media content
Principles of media work
Concept of planning and its connections with management
Types and levels of planning
Smart planning requirements
Planning team, planning environment and planning management
Reasons for planning
Effects of absence of planning
Projects’ planning and management phases
Concept of media content strategic planning
Concept of media content strategic planning
Importance of the media content strategic planning
Effects of absence of media content strategic planning
Basics of media content planning
Definition of the media organization
The message
The vision
Media main objectives
Sub-objectives
Institutional values
Identity
Production basics of media content planning
Missions
Audience
Subject scope
Geographic scope
Artistic templates
Production unit
Production location
Type of broadcast
Time per unit
Phases of media content strategic planning
Defining the production basics
Distributing the weekly broadcast sessions on the production basics
Distributing mission sessions to production units
Preparing the general scope of broadcast
Planning of the production units
Planning of episodes
Preparing the weekly broadcast schedule
Preparing the program planning card
Preparing the periodic plans
Preparing the contingency plans
Episodes planning
Periodic plans for production units (programs, news, etc.)
