Commercial and art photography vary from fashion show filming to buildings, products, antiques and landscape filming. But they all converge in the aesthetic and visual composition and creativity for marketing or for the artistic expression of what is in the mind of the artist. For this reason photographers in this field are considered among the most skillful professionals.
Objectives
By the end of the course, participants should:
Acquire the cultural, creative and analytical bases which are the fundamentals of promos and artistic filming
Understand the role of the photographer in promos and artistic filming
Acquire the skills of promos and artistic filming and the ability to incorporate the creative vision.
Level Expectations
Promos and artistic filming
A brief history of the evolution of promos and artistic filming
Is promos and artistic filming an art or a profession
The relationship between these two types of filming and the strategy governing each one of them,
The concept of promos and artistic filming and the role of the photographer
Characteristics and properties of promos and artistic pictures
Understanding the influence mechanism of the promo and artistic picture
Getting to know the challenges facing the promo and artistic filming and how to deal with that while working in different environments
The major practices in the world of promos and artistic filming
Diversity and differences which may occur in the environment of filming of promos and artistic pictures
Maintaining the safety of the photographer and of the working team in the different environments
Understanding the relationship between the creative director, the photographer and the graphic designer and the role of each one of them
Visual analysis of some samples of promos and artistic pictures
Choosing the subjects
How to choose the subjects
Developing the idea
The creative vision and the visual composition
The aesthetic dimensions of the shots’ sizes
The visual composition of masses, lines and lighting
The Aesthetic and psychological dimensions of colors and their effect
How to use the different filming techniques to incorporate the creative vision
