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All Courses Archives - Page 5 of 8 - Leaders of Smart Learning

Leaders of Smart Learning

Course Category: All Courses

  • Skills of Voice Placement & Elocution

    Skills of Voice Placement & Elocution

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • ”Make your voice heard” The news might be interesting, but it will not captivate the receiver (viewers or listeners) unless presented in a suitable way. Therefore, this course gives the radio and TV program presenters and indeed all media professionals the necessary tools to develop their voice skills in addition to providing them with the knowledge and the technical skills they need to be aware of their voice and to control and train it in order to make it appealing to the receivers.

    Objectives

    • At the end of the course, participants should:
    • Be fully aware of the importance of the voice
    • Understand the basics of the voice and its concentration mechanisms
    • Improve the performance abilities of the voice and how to control it
    • Be able to attract the attention of the receiver

    Level Expectations

    • The importance of the voice
    • The concept and criteria of a nice voice
    • Explaining the voice characteristics and its effect on the receiver
    • The voice and the self-confidence
    • Control and command
    • Breathing form the diaphragm
    • Relaxation, concentration and control of fear and emotions
    • The face and tongue muscles
    • Voice expression
    • The voice tone, presence and speed
    • The tone and the voice
    • Rhythm and dynamics
    • Using the body language for more freedom
    • Presentation and diction
    • Diction, cutting the text and highlighting the intonation and stress in the sentences
    • Addressing the audience
    • Radio presentation
    • The artistic dubbing
  • Data Journalism

    Data Journalism

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • When we have a huge amount of figures and statistics in addition to a huge amount of information, there is an urgent need of an efficient system that can combine them in an organized, simple and professional way in order to clearly and efficiently present them to the readers or the viewers. This is the so-called “data journalism” in terms of media. This training course is designed for journalists working in printed press or in TV channels to provide them with the skills of gathering information and present it visually in an efficient way.

    Objectives

    • At the end of the course, participants should:
    • Learn how to gather, sort out and use a data base
    • Learn how to visually present information in an inspiring and interactive way.

    Level Expectations

    • Introduction to data journalism:
    • Exploring the data journalism: access to the information and editorial advantages
    • Panorama of success stories worldwide
    • Proposing new and funny cognitive content to the public
    • Monitoring a “data journalism” project: why? How? And with whom? (technicians, graphic designers)
    • Precisely identifying the searched information and data base
    • Tools and mechanism of information formulation
    • Modus operandi of data bases: criteria, formats, tables, scopes, filtration, sorting, data feeding.
    • How to use spreadsheets (Open Office, Excel) for data sorting and feeding
    • Basics of Statistics: samples, population, estimates, average, standard deviation, scope
    • Mistakes that should be avoided when reading or presenting statistics
    • Data filming: choosing the right format of the tables according to the gathered data (statistics scalar, circular tables, points cloud…)
    • Data filming techniques:
    • Localization and using maps
    • Data filming tools (Google Fusion Tables, Tableau Public, …)
    • Creating a joint data base: how to do it, advantages and limitations, how to involve users?
  • Sound Design and Engineering

    Sound Design and Engineering

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Perfumes, colors and shapes trigger in us specific feelings and emotions. In the same way, sounds and lyrics, set together in a creative design to make a certain film dramatic and exciting, trigger in us specific feelings. This course is designed to provide participants with the fundamentals of sound design and engineering, as well as the theoretical background of the microphone technology. Participants will also be exposed to the studio sound signal flow as well as the sound identification and localization in different places and working stations. The trainees will also be introduced to the to sound mixing using the mixing console.

    Objectives

    • At the end of the course, participants should:
    • Understand the flow of the sound signal in the studio and in the broadcast
    • Be able to resolve the daily technical problems when they occur
    • Understand the basic rules of sound mixing and editing and be able to work in the sound studio
    • Learn the different techniques of sound recording

    Level Expectations

    • Introduction to the theory and technology of sound
    • Fundamentals of sound, identification of sounds in the location, the recording techniques
    • Definition of sound and its types
    • Fundamentals of sound identification and localization and how to perceive that
    • The different sound elements in the film
    • The different recording techniques
    • Fundamentals of microphone technology
    • Introduction to digital and analogue sound technologies
    • D/A and A/D dialogue
    • Cables and conductors
    • Analogue and digital switches
    • The external equipment
    • Working in a digital sound unit
    • Introduction to AVID PRO TOOLS software, the tools and functions
    • How to arrange sound files in Avid Pro tools
    • Building and management of sittings
    • Editing and mixing fundamentals using DAWS
    • Working with PlugIns
    • Basics of Automatic operating
    • Basics of automatic communication
    • Basics of mastering
    • Using the mixing consoles
    • Practicing on mixing consoles
    • Basics of routing
    • Digital and analogue systems
    • Introduction to the studio technology
    • Basics of sound measurement
    • Audio formats and metadata
    • TV broadcast technology
    • Sound flow in the studio
  • Video Production For Digital Platforms

    Video Production For Digital Platforms

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • There’s a difference between uploading content to social media and telling a story. Journalism is increasingly exploring new forms of visual storytelling in digital platforms. News video for social platforms is one of these. If produced successfully, it can unfold stories in less time and simultaneously engage and open a conversation with the audience. As journalists, how do we tell stories through social video? How do we create compelling pieces that successfully inform and reach our audiences? This training course is focused on highlighting best practices for producers. It begins with teaching the fundamentals on content strategy -the cornerstone that every organization, no matter its size, should have – gives a framework and practical training on how to produce real-time news videos for Facebook and an overview of the type of content that YouTube values, and provides a general approach to content performance measurement.

    Objectives

    • To learn the fundamentals of content strategy, including performance indicators
    • To understand the role and skills of a producer for social media
    • To learn how to produce news videos for Facebook and understand the differences with YouTube.

    Level Expectations

    • Developing a content strategy
    • Defining and measuring success
    • Determining a target audience
    • Platform-thinking approach
    • Producing news videos for Facebook
    • Platform Overview
    • Key elements of a news video for Facebook
    • Roles
    • Software, resources and tools
    • Workflows: From identifying stories to exporting, distributing and managing engagement with the audience.
    • Highlights on YouTube
    • Platform overview
    • Content categories
    • Setting-up a content vertical
    • Content strategy tips
    • Content performance
    • Basics on data and analytics
    • Aligning indicators and definition of success
  • Infographics

    Infographics

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Effectively communicating your message to your readers is an important skill that every journalist should have. With the growth of mobile and digital media comes the opportunity to communicate your story visually. This course is designed to help digital journalists identify, brainstorm and communicate their ideas using visuals. Participants will learn the necessary skills that go into conceptualizing, designing and the delivery of infographics. The field of infographics involves combining information and graphic design. As such, the focus of this course will be in helping journalists gather, process and visualize information in a way that quickly helps readers better understand the stories that they consume.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the rules of functional design
    • Understand the phases involved in gathering, processing and delivering information
    • Better communicate with designers and developers
    • Learn how to present their infographics to clarify their stories
    • Learn how to think creatively about delivering their stories

    Level Expectations

    • Introduction:
    • What are infographics?
    • What are not infographics
    • History of infographics
    • Role of visual storytelling
    • Who is involved?
    • Editorial workflows and teams
    • Role of the producer
    • Role of the designer
    • Role of the developer
    • Role of the editor
    • Interactive storytelling
    • Defining the story
    • Forming the narrative
    • Role of distribution on your story
    • How does it work?
    • Getting data
    • Cleaning and analyzing data
    • Delivering data
    • Types of infographics and visual stories
    • Static graphics
    • Zooming graphics
    • Clickable graphics
    • Animated graphics
    • Video graphics
    • Interactive graphics
    • Infographic workflows
    • Checklist before starting your story
    • Checklist while designing
    • Checklist before publishing
    • Working on infographics without a designer
    • Infogram
    • Timelines
    • Maps
    • Sliders
    • Animations
    • Trends in visual storytelling
    • Interactive data visualizations
    • Animated video explainers
    • 360 degree and VR storytelling
  • Media Content Strategic Planning

    Media Content Strategic Planning

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • The media content is the main product of the media industry and is the very mean by which the goals and the strategic objectives of the media corporation towards its audience are achieved. In other words, it is the element for which media organizations are allocating their budgets. Therefore, strategic planning of media content can help the media organization to set out in details the content which can achieve its goals and objectives according to systematic basics, phases and determinants that should leave no room for anarchy, improvisation or personal mood.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the production basics and phases of media content planning
    • Identify the concept of the media organization identity and how to set plans
    • Gain the skills of media content strategic planning
    • Gain the planning skills for campaigns and special coverage
    • Gain the planning skills for various forms of production units
    • Gain regular strategic planning skills of program series
    • Gain methodology skills of the media content
    • Gain the skills of preparing the broadcast general schedule

    Level Expectations

    • Basic introduction on media and planning
    • Types of media organizations
    • Media communications
    • Media missions
    • Types of media content
    • Principles of media work
    • Concept of planning and its connections with management
    • Types and levels of planning
    • Smart planning requirements
    • Planning team, planning environment and planning management
    • Reasons for planning
    • Effects of absence of planning
    • Projects’ planning and management phases
    • Concept of media content strategic planning
    • Concept of media content strategic planning
    • Importance of the media content strategic planning
    • Effects of absence of media content strategic planning
    • Basics of media content planning
    • Definition of the media organization
    • The message
    • The vision
    • Media main objectives
    • Sub-objectives
    • Institutional values
    • Identity
    • Production basics of media content planning
    • Missions
    • Audience
    • Subject scope
    • Geographic scope
    • Artistic templates
    • Production unit
    • Production location
    • Type of broadcast
    • Time per unit
    • Phases of media content strategic planning
    • Defining the production basics
    • Distributing the weekly broadcast sessions on the production basics
    • Distributing mission sessions to production units
    • Preparing the general scope of broadcast
    • Planning of the production units
    • Planning of episodes
    • Preparing the weekly broadcast schedule
    • Preparing the program planning card
    • Preparing the periodic plans
    • Preparing the contingency plans
    • Episodes planning
    • Periodic plans for production units (programs, news, etc.)
    • Planning for the media organization identity
  • Lighting Art

    Lighting Art

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • “Filming is the art of drawing with light” This quote highlights the importance of light in filming. Light is not only limited to enlightening objects, it also involves the aesthetic and visual composition . With all that a visual piece of art full of dramatic and expressive power is created. However, to do so, one must learn several artistic tools in addition to the technical knowledge of equipment such us types of lights and their characteristics and effects be that inside a studio or outside it. This course is designed to deal with the fundamental rules and concepts of internal and external lighting.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the concept and methods of internal and external lighting
    • Lighting the location having a single camera or several ones
    • Respecting the filming restrictions without neglecting the lighting
    • Perceiving the dramatic, aesthetic and psychological dimensions of lighting

    Level Expectations

    • Lighting properties
    • Artificial and natural light sources and the difference between them
    • Types of lighting and their equipment
    • Basic types of filters and how to control the color temperature
    • Reflectors and monitoring the light sources
    • Using lighting as a source of information
    • The space: ( description of shedding light on the space)
    • The time properties (timing, seasons, weather)
    • The atmosphere (color temperature and the concept of hot and cold)
    • Aesthetics: lighting and the artistic composition of the picture
    • The dramatic and artistic effects of lighting
    • Building the lighting:
    • Direct and indirect lighting
    • Availing of the location’s properties whilst filming
    • Silhouette
    • Determining the shooting locations and creating lighting balance
    • The concepts of key light, diffuse and backlight
    • The relationship between lighting, decoration and background
    • The internal and external lighting
    • Security precautions
  • Media Skills for Public Relations

    Media Skills for Public Relations

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • The media skill in Public Relations means the ability to deliver positive values and stereotype of the organizations to the audiences through an active communication network that draws upon a strategic communication plan. This course will help participants understand strategies and mechanisms for creating a positive stereotype of an organisation and ability to formulate various journalistic formats, in addition to the ability to interact and access different types of media to achieve your organization’s strategies and goals.

    Objectives

    • At the end of this session, course participants should be able to:
    • Deepen understanding of media skills in public relations.
    • Gain skills of pitching your stories effectively as PRO and produce information and promotional materials.
    • Understand strategies and mechanisms for creating a positive stereotype of an organisation.
    • Gain the professional skills needed for a successful media accessibility and employ such skills to engage the media proactively using creative PR platforms and techniques.
    • Planning and implementing media campaigns and responding to whatever published by the media on the organisation.
    • Understand the principles and skills of media event management.

    Level Expectations

    • – Inter-relations between the Public Relations staff and journalists in different media.
    • PRO qualifications, role and skills.
    • Media skills in public relations and measures to employ the knowledge
    • Methods and tools for creating a positive stereotype of an organisation and possible influencing factors.
    • Public Relations writing principles.
    • Producing information materials and responding to whatever published by the media on the organisation.
    • Producing media messages
    • Media Event Management (preparing and holding press conferences, organizing field visits for delegations, and receptions programs(.
    • Designing and implementing media campaigns.
    • Media profession efficiency standards
    • Preparation of media archive in media organizations.
    • Public Relations practitioners Code of Ethics.
    • Quality standards and procedures to achieve.
    • Recurrent problems and best measures you can take to overcome.
  • Train Consultants

    Train Consultants

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • Do you aspire to become a consultant and be able to analyze projects, develop plans and rationalize their process? • Do you want to master the different tools that will enable you to understand the institutions’ issues and pinpoint their strengths and weaknesses? • Do you like to develop the basic skills required to suggest the most suitable solutions for projects and then put them into practice? • Are you seeking to acquire the ability to develop strategic business plans for projects and examine their feasibility to ensure their success and convince financiers to invest in them? • Are you curious to know the most important international companies in the field of consulting and access their methodologies, samples and advisory tools? • Would you like to refine your expertise in building consultancy offers, selecting appropriate consulting teams and setting the required budgets? This course offers novice experts and trainers the keys to success and excellence in the world of consulting, develop their skills and provide them with tools that enable them to analyze the strategic planning of projects as well as their target audiences.

    Objectives

    • At the end of this session, course participants should be able to:
    • Achieve a comprehensive understanding of the nature and types of consultancy work.
    • Grasp the basic areas of consulting and detailed knowledge of the stages and steps.
    • Identify the most important aspects and ethics that characterize the counselor.
    • Develop diagnostic skills for projects and tools.
    • Understand the ways and means of analyzing the external environment surrounding the project
    • Identify strategic planning models and suitability for different projects.
    • Identify and implement strategic communication plans.
    • Practice writing a “Business plan” or work plan for different projects
    • Be aware of modern administrative tools and means to improve the efficiency of performance in institutions.

    Level Expectations

    • Introduction:
    • The concept and nature of consultancy work.
    • Different types of consultations, and their fields.
    • The most prominent features, qualifications and skills of the consultant.
    • What clients are most interested in.
    • The difference between the internal consultant and the external consultant.
    • Preparing the consultative process:
    • Identifying the customers’ needs.
    • Data collection, research & investigation and preliminary analysis.
    • Setting initial terms of reference.
    • Communicating with Key Stakeholders.
    • Initial presentation and scope of work agreement.
    • Preparing the technical and financial presentation
    • Basic contents of the presentation.
    • Determining of the methodology and gains of the work.
    • Selection of the core experts’ team.
    • Development of the work program and timetable
    • Determining the consultation cost (according to different pricing methods and methodologies).
    • The Consultant’s key roles:
    • Design, distribute, obtain and analyze the questionnaires.
    • Communicating and meetings with the customers and teams at different management levels.
    • Strategic analysis of projects and units (PESTL analysis, Porter forces, TOWS matrix, etc.).
    • Ways and means to conduct multi-level diagnosis of the institutions and prospect projects (7S, GE Matrix, Growth and Share Matrix, Ansoff Matrix, etc.).
    • Developing business plans.
    • Post-implementation:
    • Managing change and developing transformation plans.
    • Writing the final report and official delivery.
    • Post-sale services.
    • Evaluating the consultancy to accumulate experience.
    • Maximizing return on consultancy investment.
    • Course Methodology:
    • An interactive theoretical material to explain the key principles of the target.
    • Practical training in terms of the application of theoretical materials
    • Case study and analysis to consolidate the concepts and the master the required tools.
    • A personal project for each participant to evaluate his/her grasp
  • Crisis Media Management

    Crisis Media Management

    Online based

    Downloadable exercise

    Offline viewing

    Fixed/flex schedule

    Fixed time homework

    Certificate of completion

    Course Description

    • “Media is the spearhead in dealing with crisis response” According to reality, organizations and states cannot escape crisis. So what is required from the media body generally represented by the Public Relations department during crisis? Shall they isolate or hide their entities form the media? Shall they change the truth; involve ourselves in self-deception and not recognizing the facts? Or shall they hide behind weak and unnecessary justifications. Modern organizations are nowadays building their strategies on anticipating crisis before they occur and preparing virtual plan to cope with it rather than waiting for surprises. This training course is dealing with all these aspects through the latest methods of media crisis management.

    Objectives

    • At the end of this session, course participants should be able to:
    • Understand the importance of Public Relations in crisis management
    • Understand the crisis causes and types and precisely define them
    • Be able to anticipate the crisis before it occurs and prepare essential plans

    Level Expectations

    • Introduction and basic concepts
    • The role of the Public Relations and Communication Department in crisis management
    • Crisis: causes and types
    • Basic methods to be observed when designing a Crisis Management Media Plan
    • Phases of Crisis Management
    • Planning for a crisis before it occurs
    • The crisis management team
    • Planning for crisis communication
    • Strategies of media management of crisis
    • How to deal with the media during crisis
    • Management of crisis press conferences
    • Using social media and new media in crisis communications
    • After the crisis
    • Assessing the strategy of media crisis management
    • Description and lessons learned from the output