There’s a difference between uploading content to social media and telling a story. Journalism is increasingly exploring new forms of visual storytelling in digital platforms. News video for social platforms is one of these. If produced successfully, it can unfold stories in less time and simultaneously engage and open a conversation with the audience. As journalists, how do we tell stories through social video? How do we create compelling pieces that successfully inform and reach our audiences? This training course is focused on highlighting best practices for producers. It begins with teaching the fundamentals on content strategy -the cornerstone that every organization, no matter its size, should have – gives a framework and practical training on how to produce real-time news videos for Facebook and an overview of the type of content that YouTube values, and provides a general approach to content performance measurement.
الأهداف
To learn the fundamentals of content strategy, including performance indicators
To understand the role and skills of a producer for social media
To learn how to produce news videos for Facebook and understand the differences with YouTube.
توقعات المستوى
Developing a content strategy
Defining and measuring success
Determining a target audience
Platform-thinking approach
Producing news videos for Facebook
Platform Overview
Key elements of a news video for Facebook
Roles
Software, resources and tools
Workflows: From identifying stories to exporting, distributing and managing engagement with the audience.
Arabic 
English