“Media is the spearhead in dealing with crisis response” According to reality, organizations and states cannot escape crisis. So what is required from the media body generally represented by the Public Relations department during crisis? Shall they isolate or hide their entities form the media? Shall they change the truth; involve ourselves in self-deception and not recognizing the facts? Or shall they hide behind weak and unnecessary justifications. Modern organizations are nowadays building their strategies on anticipating crisis before they occur and preparing virtual plan to cope with it rather than waiting for surprises. This training course is dealing with all these aspects through the latest methods of media crisis management.
الأهداف
في نهاية هذه الدورة، يجب أن يكون المشاركون في الدورة التدريبية قادرين على:
Understand the importance of Public Relations in crisis management
Understand the crisis causes and types and precisely define them
Be able to anticipate the crisis before it occurs and prepare essential plans
توقعات المستوى
Introduction and basic concepts
The role of the Public Relations and Communication Department in crisis management
Crisis: causes and types
Basic methods to be observed when designing a Crisis Management Media Plan
Phases of Crisis Management
Planning for a crisis before it occurs
The crisis management team
Planning for crisis communication
Strategies of media management of crisis
How to deal with the media during crisis
Management of crisis press conferences
Using social media and new media in crisis communications
Arabic 
English